Choosing the right advertising platform can be a game-changer for your ecommerce business. Two giants dominate the landscape: Google Ads and Facebook Ads. Both offer unique strengths, but deciding which one best aligns with your goals can be tricky. This article delves into the nuances of Google Ads vs Facebook Ads for ecommerce, helping you determine where to allocate your marketing budget for maximum return on investment.
Understanding Google Ads for Ecommerce: Reaching Intent-Driven Customers
Google Ads operates on a search-based model. When potential customers actively search for products or services similar to yours, your ads appear in the search results. This
